Full-Time Fit Coach

Helping Fitness Coaches and Personal Trainers Make A

Full-Time Income Online

Join Over 300+ Trainers Who Have Gone Full-Time Online

My name is Will Girone. I'm the founder and CEO of Full-Time Fit Coach (FTFC). Over the past decade I've gone from a broke college student to making over six figures online as an online fitness coach to now making 7-figures teaching others how to start and scale online coaching programs successfully.

In 2022 I started Full-Time Fit Coach to help trainers like myself experience the freedom of having their own online coaching business. We’ve now worked with over 300 personal trainers to help them start their online coaching business and scale it to $10,000-$30,000+ per month. Some Reaching as high as $80,000/mo with our simple 4 step "Full-Time Formula."

Who Is Full-Time Fit Coach For?


FTFC Is For:

In-person trainers trapped trading their time for money, looking to escape the gym and create an full-time income for themselves online

Newly certified coaches & trainers who want to make money themselves without relying on a gym or having to work traditional hours.

Recent college graduates looking to build a business of their own instead of jumping into a traditional 9-5 job.

Corporate workers with a passion for fitness who want to turn that passion into a profitable business to allow them to leave their 9-5.

Established coaches who are struggling to sign clients and grow effectively online.

Who Want To:

Have Time, Location and Financial Freedom.

Quit their 9-5 and go full-time as an online coach.

Create a predictable income stream without relying on in-person training.

Have a larger impact and help more clients vs simply "trading time for money" in a gym.

Create a business that allows them to work fewer hours while making more money.

Have clarity on exactly what to do next without second-guessing.

Feel like a real business owner, not just a personal trainer.

Who Struggle With:

Not sure how to structure an online program that actually gets results.

Posting content but getting zero leads or engagement.

No control over their schedule, constantly grinding for clients.

Feeling trapped in a gym, working long hours for low pay.

Not making enough money to quit their 9-5 or stop in-person training.

Unsure how to create a sales process that actually converts.

Stuck in a cycle of procrastination, waiting for the “perfect time” to start.

We have found these to be the biggest obstacles our clients face when starting and have developed a compete system to solve each and every obstacle.


The Two Big Industry Lies

The Certification Trap: "You must get certified to begin training and should acquire many certifications to make more money."

The Followers Fallacy: "You need lots of followers to be successful as an online trainer. More followers = more customers."

Certifications Are For Gyms NOT For You:


  • Gyms need you certified for their legal protection.

  • Certification teach you nothing about running a business.

  • More certifications will not make you any more money (this is the trap).

  • Certifications teach you 0 marketing tactics.

  • Certifications teach you 0 sales frameworks.

  • Certification won't teach you how to structure your business for results.

Certifications will simply land you a job at a gym where you will be underpaid and overworked and end up resenting the very thing you were passionate about.

You DO NOT Need 10K Followers To Make Money Online Training:


  • You want BUYERS not FOLLOWERS.

  • Followers are for influencer who need to push codes to make money.

  • These influencers make pennies per sale and get replaced within 2-3 years.

  • Creating a proper offer will attract BUYERS and make you way more successful.

  • No random dancing on TikTok for likes.

  • Some of our best coaches doing 6-figures+ have under 10K followers.

You want BUYERS not just FOLLOWERS. A large following is not the key to making money online, a proven offer is

So Now It's Time To Decide

Become Trainer #1


  • Spend time and money getting certified.

  • Apply for a gym position.

  • Survive on near minimum wage working 40+ hours/wk.

  • Get fed up and try learning online all by yourself.

  • Waste more time and money into a bunch of methods.

  • Find yourself stuck in a cycle of confusion/procrastination.

Become Trainer #2


  • Join the FTFC Academy.

  • Access a fully built online business.

  • Get on multiple calls each week with 6-figure coaches.

  • Get the exact offers, marketing materials, sales scripts, apps, and systems that the top level coaches are using to make millions.

  • Never feel confused again.

  • Find yourself surrounded by likeminded coaches aiming for the same goals as you.

  • Scale to Full-Time effortlessly.

Trainer #2 Gets Our Entire 4C Formula To Go Full-Time Online

Even If You Are Completely New And Have No Followers, No Clients, No Systems & No Testimonials

Content


We give you our $10M content playbook:

  • The Burner Playbook™ ” gives you a perfectly curated social media feed, delivering all your main competitions best performing content directly to you, primed to be recreated and improved upon to go viral every time, to an already receptive niche already buying your products, meaning no more staring at google docs or asking ChatGPT for content ideas that end up flopping.

  • The Dream 100 List™ ” houses all your ideal accounts, competitors and influences in 1 main dashboard allowing you access to the best content from the top performing accounts in your industry so your never short on inspiration and content to recreate to access quick proven viral ideas and capitalize on what’s working quickly.

  • The Crystal Content Ball™ ” generates an ever growing list of the best performing content from your Dream 100 List™ stocking you with 100’s of proven viral video concepts and topics from dozens of successful industry accounts, meaning you’ll never guess again when posting, instead you’ll be working smarter not harder and ethically stealing like an artist, hacking your way into the industry’s top accounts.

  • Our Entire “Content Creation Playbook™ ” to turn content creation into a efficient, effortless & proven process you can add into even the busiest of schedules, without worrying if your time will be wasted on content that is going to flop.

    • FTFC Scripting Template™ ”to ensure every piece of content you make is primed to go above and beyond its inspiration and capture your ideal clients attention instantly, allowing you to stand out against the floods of mediocre content & get recognized as the authority in your niche. With 75% of it being a simply plug and play formula.

    • The Viral Hooks Library ” loads you up with 2000 proven viral hooks to make your content pop and capture that initial attention from your audience, simply grab a hook from the library and plug it into the scripting template.

    • The Interest Peak Library ” takes that attention and turns it into retention by intentionally getting your viewer set to watch the entire video from the payoff at the end. Just grab one of the 140 prewritten and proven peaks and plug it into the scripting template after the hook.

    • The CTA Library ” turns every piece of content to a follower magnet with just a single sentence, converting your feed into a daily follower & buyer machine.

CONVERSATIONS


We give you our DM playbook which makes booking sales calls DAILY a easy and stress free task:

  • The RPE DM Script™ ”will take away any conversation anxiety, you’ll never feel lost or not know what to say next, meaning you’ll be wasting 0 time while booking calls like crazy without stressing or freezing when in your DMs.

  • The Conversation Starter Library™ ” will make sure you never feel awkward starting up a conversation or sending that first response to a new DM by providing you with 100 proven conversation starters for every single situation. Now you’ll take the lead as a confident authority figure and begin booking calls effortlessly.

  • The Timeless Transitions Library™ ”will be your one stop shop for taking surface level conversations straight to value packed discussions, this gives you 100 effortless transitions for any point in a conversation about fitness coaching as well as 129 objection handles so you literally never get stuck or stumped while talking. Now you're creating desire and curiosity in your prospects, meaning easy call bookings from highly responsive & ideal clients.

  • The Confident Call Booking Script™ ” will take all the awkward out of call booking and get your DM prospects on calls with you every time with 81 unique ways to seamlessly drop the link to your sales call calendar, without feeling like you’re being pushy or salesy, meaning more calls, with better quality leads resulting in objection-less sales.

CALLS


We give you our $10M Sales playbook which makes closing new clients a DAILY activity:

  • Pre-Call Prep SOP™ ”will double your close rate in just 5 min and have you taking calls with expert level confidence, meaning less pre-call anxiety and more new clients in your program.

  • The Undeniable Fitness Sales Script™ ”responsible for over $10M in online fitness coaching sales and rising will take the guess work out of selling & provide you with a proven step-by-step call script to turn a consultation call into a client in a matter of minutes, meaning no more rambling, getting lost or losing leads on the phone.

    • The Information Questions Database™ ” handles every imaginable objection before prospects even have the chance to ask, all by asking the right questions and guiding the client through a logical framework, meaning you arrive at the investment drop with a fully bought-in and objection-less prospect. Closing the sale and collecting the payment on call becomes effortless and often instantaneous.

    • The Pitch Crafter Guide™ ” provides you a 3 step process to building the perfect pitch based off of your S.I.N. Offer we created meaning no more questions about how it works, why it works or if it will work for them, rather just pure desire and need for your product/service.

    • “The Risk Mitigator Library ” provides you with every working tactic to reduce the risk of investment for your clients so that even if you’ve overcome every objection and they simply are hesitating to take the leap, you can plug and play any of these to lock in the sale today and help them overcome their fears.

    • Closing Pattern SOPs ” take you through the exact processes we’ve used to collect over $5M live on call for a variety of different online fitness coaching offers over the past 5 years, meaning you’ll send payment links or collect payment information with confidence, getting your clients onboarded on call and never ending up stuck chasing down clients for payments or ghosted after doing everything right.

    • On Call Cash Scripts™ ” are the secret behind how our coaches collected that very $5M+ while on the call with clients meaning no stressful follow-ups, no ghosting, no getting your hopes up just for a convenient excuse to ruin the sale, just every call converting into cash into your bank and clients into your world.

  • "The Objection Overcome System™ ” turns literally any objection into a reason for them to buy today, meaning 2-3x more sales instantly and best of all, no more awkward silences and questioning how to respond.

    • The Objection Overcome Framework™ ” to clarify, isolate, normalize and logically/emotionally overcome any objection meaning no more weak objections and no more stumbling over how to handle them, just a consistent and repeatable formula to breaking through 1 after another until the sale is closed.

    • "The Fitness Objection Library ” covers every objection we’ve ever heard over the 1000’s of fitness calls we’ve taken and provides a step by step rebuttal to each so you have the proven answers to handle anything your prospect throws at you, meaning never losing prospects to a tough objection again.

    • The One Specifically for Spouse Objections ” delivers an entire step by step guide on handling the most notorious fitness sales objection, the spouse objection. With this guide you’ll put the power back in the prospects hands and get them to take ownership of their health and make the decision for themselves and at bare minimum have a follow-up call booked with the client & spouse on calendar to make the investment booked in, meaning no more waiting, ghosting or excuses, they step up and take ownership for their health and get the help they need.

CLIENTS


We give you our 7-Figure Structure to build your business from the start to become a 7-figure online coaching program:

  • The Full-Time Fit Coach System™ ” is prebuilt, custom coded, custom branded to your brand and covers all of your lead generation, tracking, social media marketing, email marketing, sales, follow-up, client management, google reviews, referrals, testimonials and resigns… along with everything else needed to run a scaling 6-figure+ online fitness coaching business.

  • Client On-Ramp and Roadmap™ ” vision paints the road ahead and get your clients up to speed quickly, seeing results within days, and excited for the months to come, instead of unresponsive, hard to track down and quick to drop off, all on auto pilot.

  • Lifelong Client Generators™ ” are tested and proven review, referral and testimonials programs to automatically prompt your clients to dive deeper into the program and become your very best marketers, all while prepping them to resign for years on end along with 52 prewritten client newsletters to keep your community active and engaged, making resigns a breeze.

  • The Membership Masterclass™ ” will setup your programs community with a thriving community chat, active forums & packed out group calls to get your clients engaged, making friends and even competing in challenges, meaning you’ll have a thriving community clients never want to leave vs a dead FB group from 2016.

  • The Resign Generator Workflow™ ” prepares clients for a resign call over the 30 days leading up to the end of their program, meaning no more forgetting program end dates, client fall-offs, ghosts, or “graduates” instead you’ll have lifelong fans who stay for years on end and are excited to buy anything new you create.


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DISCLAIMER: The sales figures stated anywhere on this funnel are individual sales figures and marketing results. Please understand that sales figures are not typical, and we are not implying that you will duplicate them. The marketing results reported on this funnel are typical results for any clients who meet our criteria. We have the benefit of doing marketing for 5+ years, and have an established following as a result. The average person who follows any “how to” information gets little to no results. We are using these references for example purposes only. Sales figures will vary and depend on many factors including but not limited to background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, this is not for you.

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Full-Time Fit Coach is a software service that provides digital solutions and coaching to specific individuals and/or groups. The client is aware that coaching is in no way to be construed or substituted as psychological counseling or any other type of therapy or medical advice. We will at all times exercise my best professional efforts, skills and care of ensuring my client is coached to meet their coaching goals, the client understands and acknowledges the coach will not be liable legally or otherwise, for the actions the client may or may not undertake as a result of the life coaching sessions. No assumption of responsibility is made, or given, and the client requesting such advice agrees not to hold Iron Family Fitness LLC (Provider) responsible or liable in any form or fashion, for such actions taken of their own accord. The method and process by which this advice and direction are given in no manner whatsoever, written or verbal, constitutes an agreement or liability on the part of the provider and is acknowledged to be different in many ways than clinical and medical counseling.

You (the client) agree that using any of these coaching services are entirely at your own risk. Coaching services are provided "as is", without warranty of any kind, either expressed or implied, including without limitation any warranty for information services, coaching, uninterrupted access, or products and services provided through or in connection with the service. This service is requested at the client's own choice and with inherent singular responsibility. Any actions or lack of actions, taken by the client of such advice is done so solely by choice and responsibility of the client and is neither the responsibility nor liability of Iron Family Fitness LLC (Provider). The client takes full responsibility in the decisions they make after being coached as well as the consequences. The client enters into coaching with full understanding that they are responsible for creating their own results. Periodically Iron Family Fitness LLC may provide links to other web sites or written print material which may be of value, interest and convenience to you. This does not constitute endorsement of material at those sites or any associated organization product of service. It is the responsibility of the user to make their own informed decision about the accuracy of the information at those sites and print material including their privacy policies. In no event shall Iron Family Fitness LLC (Provider) be liable for any incident or consequential damages resulting from use of the material.